Start a conversation ↗Africa-rooted transformation advisory
CREDEW helps organisations translate ambition into action by aligning business strategy, people and culture, leadership and sustainability.
Credible. Sustainable. Transformation.
The transformation problem
CREDEW brings strategy, people, culture, leadership and sustainability together—helping organisations build transformation agendas that are strategically sound, humanly credible and capable of being sustained.
What we do
Each practice can address a distinct organisational need. Their greatest value emerges when they are designed to reinforce one another.
Helping organisations clarify direction and build the structures, systems and roadmaps needed to turn strategy into results.
Aligning the organisation's human system with its strategic ambition—from leadership and culture to capability and ways of working.
Embedding sustainability into strategy, decisions and operations so that commitments create credible and measurable value.
Our approach
CREDEW works across the boundaries that often weaken transformation. We connect strategic direction with organisational reality, leadership behaviour, sustainability commitments and the disciplines required for implementation.
Build a clear, evidence-led view of the organisation, its context and the forces shaping performance.
Clarify the choices, outcomes and principles that will guide transformation.
Connect strategy, structure, people, culture, leadership and sustainability around the same agenda.
Translate intent into practical roadmaps, ownership, capability and sustained ways of working.
CREDEW proprietary framework
The CREDEW Business Sustainability Index is a proprietary diagnostic and measurement framework that gives organisations an integrated view of their sustainability performance. It reveals strengths, gaps and priorities—turning broad commitments into evidence-led decisions and practical action.
Explore the BSI ↗
Founder credibility
CREDEW is led by Marilyn Maduka, a business transformation, people and sustainability leader with more than 20 years of experience across Africa.
Her career spans senior leadership and advisory roles across KPMG, MTN, Unilever and AB InBev, including People Director for West Africa, People Business Services Director for Africa and Sustainability Director for Africa. Her experience encompasses business and people strategy, organisation design, culture transformation, leadership development, sustainability and complex change.
Our evolution
Established in 2013, CREDEW explored selected projects and opportunities over the years while its long-term direction continued to take shape.
In 2026, the company entered a significant new chapter, undertaking a strategic transformation and repositioning to build a focused advisory practice, broaden its capabilities and extend its footprint and impact across Africa.
Perspectives
CREDEW's perspective on the strategic, human and sustainability questions shaping organisations across Africa.
Business sustainability
Strategy and culture
Sustainability
Start a strategic conversation
Let us build a transformation agenda that aligns strategy, people, leadership and sustainability—and can be carried into practice.
Start a conversation ↗